Edelman CEO interview in Chosun Ilbo

Richard Edelman was interviewed extensively in Saturday’s Chosun Ilbo.  He had some interesting views on blogging (and how Korea can set an international standard), the influence of women in Korea, particularly the ‘Miss Gold’ group, and how companies need to be leveraging ‘inside-out’ communications (i.e. the role of employees in communicating corporate and brand messages).

For those who can read Korean here’s the main interview.  The blog post they refer to (and which is in English) is here on the 1st November.


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