A Creative Christmas Idea

Since when did I care about Sweco?  And what does it have to do with Kyrgyzstan and Santa Claus?

This an example of a company using its intellectual property in a way to communciate its expertise in a fun, creative and original way.  What tickled me today and got me to post is that this idea has even influenced the Krygyzstan government to leverage it as a tourist attraction. 

When does a good idea turn into not a good idea?

P.S. I feel I have to confess that in my early days in PR I issued an ‘upside-down’ pint of Guinness for April Fools Day in the UK.  Bad creative idea.  Needless to say, it bombed and never appeared anywhere, although I did use the call around to ask journalists out for a pint and catch-up.   For ever Sweco, there’s lots and lots of rubbish!

Inside Out Communications

Here’s an interesting article from Harvard Business Online that builds and endorses the value of building your reputation through communicating with employees first (and not neglecting this communication).

Edelman CEO interview in Chosun Ilbo

Richard Edelman was interviewed extensively in Saturday’s Chosun Ilbo.  He had some interesting views on blogging (and how Korea can set an international standard), the influence of women in Korea, particularly the ‘Miss Gold’ group, and how companies need to be leveraging ‘inside-out’ communications (i.e. the role of employees in communicating corporate and brand messages).

For those who can read Korean here’s the main interview.  The blog post they refer to (and which is in English) is here on the 1st November.